A website audit sounds technical, but it doesn’t have to be. Think of it as a quick checkup to see how well your site is performing in four key areas: design, content, user experience, and performance.
Here’s how to do it efficiently:
1. Check your Homepage Flow (2 minutes)
Open your homepage and imagine you’re a brand-new visitor. Can you tell what you offer and who it’s for within the first thirty-seconds?
- Your headline should be clear
- Your call-to-action should be visible
- Navigation should be simple and direct
If any of these feel off to you, then there goes your first fix.
2. Review your Load Speed (3 minutes)
A slow site kills conversions. There are several websites and plugins that can test your site speed. You also can look for things that are in the “red zone”. Things such as large image files, unnecessary plugins, or outdated themes are common culprits.
3. Test your Mobile View (3 minutes)
Over half your visitors are likely on mobile. Visit your site from your phone and check for these things:
- Are buttons spaced well?
- Are fonts readable?
- Does your content resize cleanly?
If it feels clunky or hard to scroll, you’re losing attention fast.
4. Verify Contact Functionality (2 minutes)
Go to your contact page and submit your own form. Does it go through? Is the thank-you message clear? Do you get an email notification? These are simple but critical checks that most people skip.
5. Review your Visuals + Branding (3 minutes)
Your visuals should feel cohesive. If they look mismatched or outdated, it subtly weakens trust.
Doing this quick 15-minute audit once every month can help you stay consistent, spot small issues before they grow, and ensure your website keeps performing at its best.
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